If there’s one quality that’s criminally overlooked when it comes to content marketing, it’s emotion. We’ve all more-or-less accepted social media and online advertising as one of the many facts of life, which only makes it easier for marketers to…
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Blogging, Business, Communication, Entertainment, PR/Ad, SEO, Social Media
According to a recent B2B industry survey, 67.2% of business-to-business (B2B) marketers plan to increase their online marketing spending for this year. The joint study conducted by BtoBonline.com and TopRankBlog.com also showed that content marketing is a preferred strategy for…
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Undoubtedly, you have a LinkedIn profile for your business. But is that profile working as hard for you as it should be? Many companies make the mistake of putting up a bare-bones profile, then barely using the site again. That’s…
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PR blunders are a popular topic whenever the end of the year rolls around. It’s like celebrity gossip for communication folks. We can’t help but gawp over company scandals and public mishaps. But in this crazy world where mayhem could…
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Sometimes traffic isn’t the true test of a website’s success. In many cases, it’s much more than the numbers. If you’re looking for a way to increase your brand’s online presence while attracting new customers who are most likely to…
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Thanksgiving is right around the corner, and with it comes the chance to reflect on what you’re thankful for this year. And if you’re involved in business, somewhere on the list of what you’re thankful for should be your customers….
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“Opportunity is missed by most people because it is dressed in overalls and looks like work.” - Thomas Edison I remember as a little kid I use to watch my mother work to the bone to ensure that my sisters…
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Today’s guest blogger is Shandice. I love this quote she says on her blog: “As a young woman, I believe to breathe is not enough. I want to live! I want to be life, share life, and inspire others to…
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Almost all aspects of our lives require some sort of inspiration. Whether your job depends on it- drawing a picture, designing something new, writing something fresh- or you need to channel some inspiration in your personal life, we have all…
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It’s easy to get lost within search results for your targeted keywords, and the further you are from the top three results in Google the more important standing out truly is for your click through rate. Here are four ways…
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