I recently was asked by Magnificent what content marketing predictions I think will take center stage in 2018. This is always a tough question because the digital space is fluid (practically alive). You’ll also find some upcoming ‘trends’ experts talk about…
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Blogging, Business, Communication, Content Marketing, Friday Funny, PR/Ad, SEO, Social Media, Technology
We return now to the world of “Mad Men” — this time to season four — to see what valuable business lessons we can glean from our intrepid advertising moguls. Don and his friends stay busy this season, so let’s…
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Last month I stumbled upon this adorable Christmas commercial for John Lewis (see below). At first, I was a bit confused at the purpose of the commercial…what the heck do these people sell?! But the storyline had such a magical feel…
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What’s more painful than watching the Presidential Debate last night? Some of the ridiculous ways brands are trying to capitalize on the event. However, there is one brand that is doing it right- Doritos. Surprised? Well, I sure am!! Chips…Politics. Not…
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As we move into Mad Men’s third season, the stakes become higher for our intrepid advertising aficionados. And, as with previous seasons, everyone has learned much about themselves and the world. Without any further ado, here are a few lessons…
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Social media news feeds have lit up recently with pictures and tales of people going Pokémon-hunting and sharing their new captures. It’s taking the world by storm, and it’s something we can learn some serious marketing lessons from. This is…
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I’ll be honest, I go on Facebook for the ads. And boy was I slobbering over this one today! It’s been awhile since a brand really WOWed me with their creativity and marketing prowess. But this Facebook ad/commercial blew (or…
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So how is everyone doing on their marketing resolutions? As my annual review drifts right around the corner, I’ve had to take an honest look at my KPIs that I set for myself last year. While I succeeded in some…
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In addition to being one of the most beloved dramas in the history of television, “Mad Men” also proved surprisingly adept at providing lessons for life — and in particular, lessons for living in the fast-paced world of business. Don…
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Teamwork, teamwork, teamwork … You’ve probably heard the word over and over in your career. What’s the big deal about teamwork? Teamwork makes it possible for you to succeed. Yes, you may want to do it on your own…
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