In eight days, Pizza Hut has taken YouTube by storm with their newly released PSA “The Dangers of Selfie Sticks”. Sounds completely irrelevant, right? Not when you consider this very loose (yet, hilarious and ingenious) connection between selfie sticks and pizza has…
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There are two ways to learn how to do something correctly: 1) You mess it up enough to know what works and what doesn’t 2) You see someone else do it really well and you copy their success. I prefer the…
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What’s the best way to get your advertisement or content to go viral? Pair it with a timely pop culture reference or trend. While that might seem too easy, we can prove that it works. Have you ever heard of a…
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Fast food giant McDonald’s attempted to turn around its recent lackluster financial performance with a creative marketing effort: A 24-hour campaign across 24 cities in 24 countries. Unsurprisingly, the event took place on March 24. The hamburger franchise has…
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If you’re a reporter, it’s no fun if your story runs after your peers or rivals have run theirs. It wasn’t fun in the days of print, either, but on the web, it’s worse. Online readers can bounce around from…
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“Top-performing organizations use analytics five times more than lower performers,” according to MIT Sloan Management Review. Successful offline businesses and online companies have one thing in common: they grasp the importance of fully understanding their customers. For this reason, identifying…
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Business, Communication, Content Marketing, PR/Ad, SEO, Social Media
Health care communications requires a delicate and precise touch. Almost more than any other industry, PR pros should scrutinize how their campaigns resonate with their audience and what is said to the media. The biggest way to do this…
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Professionals in content marketing have stepped up their game in 2014 with some awesome content marketing campaigns that did very well in establishing their brands and creating loyal customers. Below you’ll find my list of the best content marketing in…
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Business, Communication, Content Marketing, Entertainment, PR/Ad, SEO, Tips & Lists
Infographics have become extremely popular ways to share information by presenting it in a manageable format. However, what’s the secret behind those that seem to blow up overnight, versus the infographics that may do marginally well among specific groups of…
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If you’re familiar at all with the PR industry you’ve probably heard the name Gini Dietrich or at least her popular blog Spin Sucks, which has the #1 spot in Cision’s Top 50 PR Blogs list. Gini has been one…
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