Advertise Like It’s 1989
1989 was a great year. It was when the Cold War ended and the Berlin Wall came down, it saw the debut of Nintendo Game Boy devices and Bette Midler’s hit “The Wind Beneath My Wings” dominated the music charts….
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Funny Friday: The Dangers of Selfie Sticks PSA by Pizza Hut
In eight days, Pizza Hut has taken YouTube by storm with their newly released PSA “The Dangers of Selfie Sticks”. Sounds completely irrelevant, right? Not when you consider this very loose (yet, hilarious and ingenious) connection between selfie sticks and pizza has…
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The Right Way to Write a Press Release for Email
There are two ways to learn how to do something correctly: 1) You mess it up enough to know what works and what doesn’t 2) You see someone else do it really well and you copy their success. I prefer the…
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Funny Friday Or Is It? Office Safety with Michael Scott
Workplace safety is no joke. Did you know every year 4 million people in America suffer a workplace injury of some kind? Even worse, every day there are 13 people who go to work and never return home. It doesn’t…
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Game of Thrones: How to Use Pop Culture to Your Advantage
What’s the best way to get your advertisement or content to go viral? Pair it with a timely pop culture reference or trend. While that might seem too easy, we can prove that it works. Have you ever heard of a…
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Funny Friday: Did You Survive Mobilegeddon?
In case you live under a rock, mobilegeddon is the name given by Search Engine Land to one of Google’s biggest algorithm updates that happened this week on April 21st. Listen to my interview with Jason Ruhl from WebpageFX to get the…
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24 Hours and $40 Million Later: Lessons Learned from McDonalds
Fast food giant McDonald’s attempted to turn around its recent lackluster financial performance with a creative marketing effort: A 24-hour campaign across 24 cities in 24 countries. Unsurprisingly, the event took place on March 24. The hamburger franchise has…
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Funny Friday: Can You Make it More Pinteresty?
If you haven’t yet discovered Digital Rockstars, you are missing out on a good laugh. Andy Fanton has done such a great job at capturing what SEOs, web developers and marketers in general deal with everyday. Here’s one of the…
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I Analyzed the Most Popular SlideShares and Here’s What I Discovered
I took the top SlideShares with the most views and social shares from the past year and analyzed their design, headlines, word count and more to find out how I could duplicate their success. You can find my full SlideShare analysis…
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Three Tools for Virtual Teams
There are all sorts of tools out there, serving all sorts of purposes. Some are free. Some are paid. Some are a great ROI (return on investment) and some, well… But, what tools work well in a virtual team environment?…
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